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ALPINE CÉLÉBRATION

branding

In June 2015, Alpine celebrated 60 years of sports passion by revealing its new show-car Alpine Celebration, especially prepared for Le Mans.

To celebrate this anniversary and go along with all the communication mediums created for the prototype’s reveal in Le Mans (website, press kit, presentation booth) we created a logo inspired by the brand’s symbol: an iconic blue and dynamic diagonals that pay tribute to the legendary “A” with arrows.