Babytree is a playful Japanese and kawaii concept: the first plant to walk around in a key ring.
Our mission, and we chose to accept it, was not only to create a shopping website but also to highlight the ecological values dear to the brand, for instance with educational sections for children explaining environmental good practice.
Necessarily in line with these values, the website appears as the playful world of these littles plants that we would like to see everywhere…
And actually, for the range of products developed in partnership with the eco-friendly brand Coq en Pâte, we created exclusive illustrations available on tee-shirts and tote bags made of organic cotton.
Cherry on the cake, their labels are printed with vegetable oil on a paper of seeds: when you plant them, flowers grow!