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Be Magazine

advertising

film 45s
director : Aurélie Saada
production : Première Heure
music : Hollysiz
photographer : Babette Pauthier
with Havas Worldwide agency

The magazine Be takes on a new form and becomes monthly. New layout, more fashion pages and beauty tips… On top of which a strong community and hyperactive bloggers.
Through this short film, we wanted to exemplify the magazine’s credo: what you are over what you look like. Because women are not photoshopped models full of botox, but feed on expectations, desires, fears, ambitions, because they are complex, sometimes frivolous and often independent. Just like us, after all!