photographer : Christophe Berlet
with Agence V
Everyone knows the BHV’s DIY section… To the extent that it puts the other sections in the shade. And yet the BHV is a “grand magasin” (department store) just like the Galeries Lafayette or the Printemps. And fashion certainly figures prominently there!
To highlight the fashion section of the BHV, rather than outshining the DIY section’s success, we decided to use this idea: a hammer-shoe, a paint roller-jeans, a lamp-skirt. At BHV’s, if the DIY is in the basement… Fashion is just above!