photographer : Benjamin Bouchet
with agence V
Bosch is a brand well-known for its seriousness and robustness. Too serious, this German brand? This was about giving the brand a new image, less cold but without touching its image of excellence and solidity.
It was not an equation easy to solve and we chose to keep a serious and even cold imagery… To loosen up the German institution, we decided to play with the writing. Because after all, the only thing that we have to say to a silent and powerful vacuum cleaner is: “Shut up and eat”.