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INITIALE PARIS

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INITIALE PARIS

art direction
publishing

photographers (collection) : Suzie Q et Léo Siboni
art director Renault Design : Émilie Gruson
production/post-production : studio Lacen

Renault launched its first luxury leather goods collection « Initiale Paris », a new variety of items with the brand’s name, usually affixed on its cars and synonymous with French-style luxury. We imagined the collection’s images as an ode to radiance, between shadow and light, contrast and reflection. Photographed by the duo Suzie Q and Léo Siboni, the images are gathered in a press kit whose micro-perforated pages continue to make the light vibrate.

publishing

calligrapher : David Lozach

For the official opening night of this place, we imagined invitation cards that use the same micro-perforated monogram along with envelopes personalized with brush calligraphy.

art direction

video/photos : thanks Hugo Raulo

A video of the opening and a photo report in the store completed the project.