press ads, web banners, POS display
photographers : Suzie Q + Leo Siboni
production : Unlimited 67
Beyond the extra kilos, losing weight is also about getting rid of hang-ups and huge sweaters. Based of this insight, we designed a print and web campaign for KOT, the slimness expert, in which a young woman gets out of her winter coat just like from a chrysalis, unveiling a slender figure full of energy, ready to compete with the sun!