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RENAULT ALASKAN

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Renault Alaskan

art direction

photographer : Cédric Viollet
assistant : Antoine Siboun
stylist : Alexandre Roy
art director Renault Design : Émilie Gruson
production : L’Écurie/Ivo Corda
post-production : studio Lacen

For this fall 2015, Renault takes everyone by surprise revealing the Alaskan concept, which prefigures a pick-up that will be commercialized next year. Everyone… but us!
Indeed in March, the brand with a diamond-shaped logo entrusted us in confidence with the design and creation of the car’s launch images.
In order to promote the crossing abilities and adaptability of this elegant show truck, we imagined the road trip of an extreme photographer, played by the explorer-adventurer Alban Michon, through the wild and spectacular landscapes of Iceland.