As its name suggests it, Spoontrip is a community platform for culinary tourism which enables to live quality foodie experiences all around the world (cupcakes lessons in New-York, Pad-Thai in Bangkok, wine tasting, etc.).
The logo and corporate identity are both subtly retro, alluding to local authenticity while being anchored in modernity and nowadays’ tools: gingham, yes, but restyled, a typography just a bit retro but delightfully modern.
Last detail, which is not a detail: the bird, getting ready to eat. A nod to Twitter, to community platforms and a travel reference… what’s best than an aerial view to highlight the best places to eat?