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LE MOBILIER NATIONAL

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TOMBÉE DE MÉTIER

art direction

Print and digital invitations for the “Tombée de métier“, a serie of events organized by the Mobilier National.

The “Tombée de métier”corresponds to the moment when a tapestry or a carpet is cut from its support : the artist and the craftman then discover, together, the realization in its entirety.

The logo and its verticality is inspired by the narrow mesh of threads of tapestries.
Its curve evokes the moment when the work is released from its support.

We have also created a graphic system on both print and digital invitations.
For the paper invitations we use recycled cardboard, embossing and blue hot stamping.
The digital version offers for each event an original experience that allows to explore the work before its unveiling.

 

For the Claude Rutault’s Tombée de métier (a painting of La Dame à la Licorne blurred to the extreme), we play with a blurring cursor to unveil the image.