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VOLKSWAGEN POLO

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VOLKSWAGEN POLO

advertising

film 30s + print
director : Xavier Giannoli
photographer : Hervé Plumet
with Agence V

“Polo, she’s got it all”: new slogan and new target, as the brand decided to address women customers. What angle of attack could we choose? Women and cars… Security, comfort, maneuverability? Let’s be realistic, a car’s engine is not very exciting: what if the only thing that matters, in the end, is to match your nail polish with the seats’ stripes? At the risk of being cliché, let’s accept it with humor and self-mockery in a video where we sell cars just like a must-have in women’s wardrobes…