photographer : Oliver Reindorf
Ziggourat had two requests: making their training program guide understandable and answering one essential question: “training is very well, but what’s the point?”
For the guide, we chose a structure composed of illustrated dividers that enables the reader to identify clearly the main training programs offered. An image bank was also created and enhanced the presentation of the center and its resources on several digital and print formats.
As for the purpose of training programs, we designed a campaign with graphic codes deceitfully basic, playing with the yellow diamond of the brand and illustrating the training offers’ benefits. A training program, what for? The answer is behind the images!